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MEDICARE: Must-Read News: Edgy Ads, Medicare Changes


Judging by the most-read stories on Home Health Care News in the last week, industry stakeholders might have spent their Presidents Day weekend reviewing recent federal policy changes.

Specifically, readers are trying to wrap their minds around the recently passed federal spending bill—which included a new Medicare payment model, among other home health provisions. At the same time, they’re weighing the implications of a proposal to add non-medical in-home services as a supplemental benefit in Medicare Advantage plans.

Other top stories included an examination of how home care advertising has gotten edgy, and a look at a high-end home care business model in New York City.

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